Smokey Bear, Wildfire Prevention Specialist

As a wildfire prevention specialist, I raise public awareness about how human behavior can accidentally cause a wildfire. My goal is for humans to be aware of their actions and take personal responsibility to prevent wildfires.

I’m a people bear! I love to connect to and communicate with people about the importance of preventing unwanted wildfires. I am outgoing, which enables me to go to a lot of public events and share my prevention message. I am also active in getting my message out through social media. #OnlyYou

Nearly 9 out of 10 wildfires are started by humans. Over the years, I have found that the public can help by doing the following things. These are what I call my fire prevention rules:

• Always be careful with fire.
• Never play with matches or lighters.
• Never leave a campfire unattended, and make sure it is completely out before leaving it.
• Don’t drag trailer chains while driving a vehicle; it can cause sparks.
• Don’t park a vehicle on tall, dry grass.

Remember…Only YOU Can Prevent Wildfires!

My tried and true tools are a shovel, a bucket, and common sense! The bucket and shovel are useful for helping to put out campfires!

My most exciting project is working with the Forest Service, the Ad Council, and the National Association of State Foresters to develop prevention campaign messages that are fresh, fun, and engaging. It’s always important to connect with the next generation on the importance of wildfire prevention. Follow me on Facebook, X, YouTube, and Instagram!

During World War II, wood was an important resource. Wildfires used money and people to fight them and burned valuable timber. In 1944, the Forest Service made me the “spokesbear” for wildfire prevention. My message is still relevant because more people are living close to wildlands. We need to protect people, homes, communities, wildlife, and the surrounding habitats.