Smokey Bear
Since 1944, Smokey Bear has protected America’s forests from unwanted, human-caused fire. His message of wildfire prevention is the center of the longest running public service advertising campaign in our Nation’s history.
Though Smokey has been essential to the reduction of unwanted human-caused wildfires, he still needs help. Even today, nearly 9 out of 10 wildfires nationwide are caused by people. Now more than ever, Smokey needs you to help prevent unwanted, human-caused wildfires.
Meet Smokey Bear's Team
In honor of Smokey Bear’s 80th Birthday, we have a new Reader: “Meet Smokey Bear’s Team.” In it, children from pre-K through 2nd grade can learn about Smokey Bear’s work in wildfire prevention and meet some of the people who help him on his mission.
The new Reader includes:
- Colorful illustrations and photos
- A glossary of new terms
- Questions to spark conversation
- A fun drawing activity
Smokey Bear's Reading Challenge
Celebrate Smokey’s 80th Birthday by joining the Smokey Bear Reading Challenge and engage youth in reading about wildfire prevention, forests, and natural resource careers while they explore their local environment.
Libraries from 45 States have joined the reading challenge!
Complete the challenge through your local library with a printable book log or through the online Beanstack platform. No local library? You can still participate through the digital toolkit!
- Learn more about wildfire prevention, forests, & natural resource careers
- Browse Smokey's Reading List for book suggestions for all ages
- Print free bookmarks, posters, activity sheets, & more
Smokey Bear Helps Kick Off His Reading Challenge in New Hampshire
The New Hampshire Forest Rangers, represented by Ranger Nathan Blanchard, accompanied Smokey Bear to kick off Smokey’s Reading Challenge at the New Hampshire State Library in Concord. The Forest Rangers are excited to support both Smokey’s Reading Challenge and the 2024 Collaborative Summer Library Program (CSLP) “Adventure Begins at Your Library.”
A Brief History of Smokey Bear
Smokey Bear was born as the national symbol of wildfire prevention on August 9, 1944. Since that time, his original message (“Smokey Says – Care Will Prevent 9 out of 10 Forest Fires”) has evolved to today’s message: “Only You Can Prevent Wildfires.” Despite the campaign’s success over the years, wildfire prevention remains one of the most critical issues affecting our country. Smokey’s message is as relevant and urgent today as it was in 1944.
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The Birth of the Campaign
On August 9, 1944, the Forest Service authorized the creation of Smokey Bear as the national symbol of wildfire prevention. Artist Albert Staehle delivered the first poster on October 10. The poster depicted a bear pouring a bucket of water on a campfire. Smokey Bear soon became popular, and his image began appearing on more posters and cards. -
A Rescued Bear Cub
In 1950, a major wildfire swept through the Capitan Mountains of New Mexico. Firefighters discovered a black bear cub that had climbed a tree to escape the fire. The cub's paws and hind legs were badly burned, so the crew captured the cub for treatment. The bear cub made a full recovery, and many people followed his story in the press. -
The Living Symbol of Smokey Bear
The New Mexico State game warden wrote to the chief of the Forest Service, offering to present the cub to the Agency as long as the cub would be dedicated to a wildfire prevention publicity program. The cub was soon on his way to the National Zoo in Washington, DC, becoming the living symbol of Smokey Bear. The newly named Smokey Bear lived at the National Zoo until his death in 1976. -
Smokey Bear on the Job
The work of Smokey Bear continues. Smokey Bear's message of wildfire prevention remains crucial, and he still needs your help. His catchphrase reflects your responsibility: Only you can prevent wildfires.
Smokey Bear LIVE 4
Join Smokey Bear and other experts to learn more about human-caused wildfires. The episodes are all available on the Natural Inquirer YouTube channel.
The first three episodes each focus on a different wildfire cause: campfires, vehicles, and fireworks. The last episode is a Q&A with experts who answered viewer questions!
Featured Resources
Natural Inquirer is excited to partner with Smokey Bear and the Forest Service to provide a variety of educational resources about Smokey and wildfire prevention. You’ll find resources like collector cards, articles, activities, and virtual learning adventures – FREE!
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Meet Smokey Bear and some of the people who work with him to prevent human-caused wildfires! This Reader is written for children from kindergarten through 2nd grade and includes colorful...
Meet Smokey Bear’s Team – Vol. 1 No. 12
Meet Smokey Bear and some of the people who work with him to prevent human-caused wildfires! This Reader is written for children from kindergarten through 2nd grade and includes colorful... -
Smokey Bear has his very own collector card! Learn more about his job as a wildfire prevention specialist, tools he uses for the job, and his most exciting project. The...
Smokey Bear Collector Card Pack
Smokey Bear has his very own collector card! Learn more about his job as a wildfire prevention specialist, tools he uses for the job, and his most exciting project. The... -
The messages of Smokey Bear have spread across the globe. Today, Smokey continues to teach people of all ages about the importance of preventing wildfires. Just how effective is Smokey’s...
A Burning Question – Vol. 1 No. 19
The messages of Smokey Bear have spread across the globe. Today, Smokey continues to teach people of all ages about the importance of preventing wildfires. Just how effective is Smokey’s... -
Welcome to Smokey Bear LIVE, a distance learning adventure brought to you by the USDA Forest Service and the Natural Inquirer. There are currently three different Smokey Bear LIVE programs:...
Smokey Bear LIVE
Welcome to Smokey Bear LIVE, a distance learning adventure brought to you by the USDA Forest Service and the Natural Inquirer. There are currently three different Smokey Bear LIVE programs:... -
This module will combine information about fire prevention along with Smokey Bear’s role in spreading awareness of human contributions to wildfires. Then we’ll look at the work of fire prevention...
Smokey Bear Learning Module
This module will combine information about fire prevention along with Smokey Bear’s role in spreading awareness of human contributions to wildfires. Then we’ll look at the work of fire prevention... -
Come “Bee” A Fire Scientist with our coloring book! Order free copies or download today! Coloring books can only be ordered in multiples of 5.
Bee A Fire Scientist Coloring Book
Come “Bee” A Fire Scientist with our coloring book! Order free copies or download today! Coloring books can only be ordered in multiples of 5. -
Learn about fire science with this more advanced coloring book with more intricate line drawings! Coloring books can only be ordered in sets of 5. Download and print individual pages...
Advanced Fire Scientist Coloring Book
Learn about fire science with this more advanced coloring book with more intricate line drawings! Coloring books can only be ordered in sets of 5. Download and print individual pages... -
In this 22-minute video, learn about Smokey’s history as a national icon, the bear cub that was found and became the living symbol of Smokey, and Smokey Bear’s fire prevention...
Smokey Bear LIVE 1
In this 22-minute video, learn about Smokey’s history as a national icon, the bear cub that was found and became the living symbol of Smokey, and Smokey Bear’s fire prevention... -
Smokey Bear LIVE 2 was webcast live on November 7, 2019, from Capitan, New Mexico, where Smokey Bear was found before he lived at the National Zoo and returned to...
Smokey Bear LIVE 2
Smokey Bear LIVE 2 was webcast live on November 7, 2019, from Capitan, New Mexico, where Smokey Bear was found before he lived at the National Zoo and returned to... -
In this 55-minute video, Smokey Bear and his friends discuss specific wildfire prevention topics such as: fire science, good fire vs bad fire, Smokey Bear’s Rules for Wildfire Prevention, and...
Smokey Bear LIVE 3
In this 55-minute video, Smokey Bear and his friends discuss specific wildfire prevention topics such as: fire science, good fire vs bad fire, Smokey Bear’s Rules for Wildfire Prevention, and... -
This edition of the Natural Inquirer is all about wildland fire. You will learn about the benefits of wildland fire, as well as some of its dangers. You will learn...
Wildland Fire – Vol. 4 No. 1
This edition of the Natural Inquirer is all about wildland fire. You will learn about the benefits of wildland fire, as well as some of its dangers. You will learn... -
This edition of the Natural Inquirer is all about wildland fire. You will learn about the benefits of wildland fire, as well as some of its dangers. You will learn...
Wildland Fire – Spanish
This edition of the Natural Inquirer is all about wildland fire. You will learn about the benefits of wildland fire, as well as some of its dangers. You will learn...
The Longest Running Public Service Ad Campaign in US History
Enjoy some of the vintage Smokey Bear posters that make up 80 years of public service!